Sweden has a long tradition of strict alcohol policies and market regulations have been used in order to keep down the consumption among the population. The state has controlled the market through monopolies and high alcohol taxes. When Sweden entered the European Union four of the five monopolies were abandoned. At the same time entrepreneurial micro-breweries started to enter the market.
Entrepreneurial activity under market regulations: A qualitative study about entrepreneurship in the Swedish brewery industry
The purpose of this thesis is to:investigate if and how companies display environmental friendliness in their marketing strategy and how it is presented on their company webpage’s. In order to fulfill the purpose five general dealer’s home and webpage’s were examined. As a supplementing research one store for each of the five general dealers were [...]
This report on Bharti Airtel is done to findout certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc. The outcomes of these models are properly analyzed to find [...]