Messages stemming from advertising, promotions, PR, direct marketing, and salesmen are everywhere. We encounter them on our way to work, in newspapers and magazines, stores and restaurants, when watching our favorite sports, looking out of an airplane window, or even while socializing with friends.
The visual image has become an increasingly popular communication tool for standardizing global advertising campaigns. Advertising is one of several marketing communication techniques, and is capable of reaching a mass audience repeatedly. It is about grabbing attention through trying to stimulate as many of the five senses as possible. One of the media that we [...]
The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry. This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in the process of purchase decision making as well as shaping long-term attitude towards [...]