The fashion industry has evolved noticeably over the past few decades. Fashion products that used to be luxury items are now considered as basic commodity products and bought by almost all segments of the society. Factors that may contribute to this growing demand for fashion products is the continuous low prices that may be brought [...]
Market orientation in small to medium sized Biotech companies in Sweden
The purpose of this study was to investigate if small to medium sized biotechnology companies in Sweden are market oriented, or if they are research and technology orientated. Market oriented meaning being customer focused, having a strong competitor orientation and building customer solutions using a team approach; and the higher the marketing knowledge – the [...]