The purpose of this study is to introduce the concept of internal branding, define it and discuss its relevance. The objective is (1) to put together the reasons why internal branding is indispensable and explain them systematically, (2) to introduce a critical perspective regarding the implementation process that internal branding entails, and (3) to check [...]
Shared Leadership as a Future Leadership Style? – will the idea of the traditional top-down manager be an obstacle?
Leadership has always attracted human beings. In this thesis we identify the traditional top-down single leadership as a powerful norm, influencing every leader. With this assumption in mind we have chosen to conduct a literature review where we examine the concept of shared leadership on two levels in order to evaluate the possibilities for the [...]
Development of leadership capacities as a strategic factor for sustainability
Building capacities of sustainability change agents is primordial to increase the effectiveness and to accelerate the process towards a sustainable society. This research investigates the current challenges and practices of sustainability change agents and analyses current research in the field of leadership development. A Framework for Strategic Sustainable Development is described as a means to [...]