Consumer trust, perceived value and behavioral intention in online auctions

Marketing Project Report

This project investigates the relationships between consumer trust, perceived value and behavioral intention in online auctions. The author intends to integrate the socio-psychology, marketing and economic theories for understanding how consumers conceptualize trust and how it affects their perception and intended behavior. Online auctions is chosen for study because the context of consumer-to consumer (C2C)… [...]

Dilemma: A Game Theoretic Approach to Addiction

Alcoholics Anonymous encourages its members, people who have difficulties to control their alcohol consumption, to refrain from drinking on the basis of one day at the time. Meanwhile, we know that one more or one less drink will not determine whether a person becomes addicted. What are the incentives facing this person… Contents 1. Introduction [...]

Bidding in Combinatorial Auctions

This thesis concerns the interdisciplinary field of combinatorial auctions, combining the fields of computer science, optimization and economics. A combinatorial auction is an auction where many items are sold simultaneously and where bidders may submit indivisible combinatorial bids on groups of items. It is commonly believed that good solutions to the allocation problem can be [...]