Purpose:The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country and become part of country’s branding strategy. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan by the help of corporate sector [...]
The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan.
Corporate Social Responsibility (CSR) is not a new issue however it has recently started to get more attention. Mostly research has been conducted within the larger companies in many different aspects such as benefits with CSR, its financial impact and the implementation process. Since this is a matter that becomes more and more important in [...]
Background: Corporations are established and organized in order to create economic values for their owners and the main aim of every business enterprise is to be profitable and satisfy the financial expectations of their shareholders. However, corporate social responsibility (CSR) focuses on the ethical aspects of corporate business in order to achieve the balance between [...]
The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan. Background:In this highly competitive world countries are working hard to brand themselves by creating positive image of their country to attract world’s share of business, investment, tourism, students, events etc.There are many factors involved to [...]
The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives.To achieve the aim of [...]
The purpose of our research (An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden) is to understand how Integrated Facility service companies (using ISS, Sweden as our focus) develop, plan and implement useful marketing strategies that are result orientated and in line with the triple bottom line which [...]