The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that [...]
An eco-label’s influence on brand and consumer behaviour
There is a need for continuous development of the companies if they want to stay competitive in a constantly changing world. One way for companies in the industry of daily consumer goods to differentiate themselves is to only use organic raw material in their products. If they do so they can get certified and will [...]
Regional Disparities in Food Retailing
Food retailing in the Baltic States has developed rapidly in recent times. The future structure is expected to become similar to that of other regions in the European Union. However, a similar market structure may not mean that businesses can expand from one region to another without taking differing consumer attitudes and cultures into account. [...]
Strategic factors influencing the transition of businesses
The purpose of the research (“Strategic factors influencing the transition of businesses as they migrate from place to space, and vice versa: Issues and considerations” ) is to address the issues and considerations faced by companies, mainly retail B2C companies, as they try to establish online presence, migrating from tradition modes of doing business, to [...]