This thesis aims to increase the understanding for how customer satisfaction is created in business-to-business relationships in the copying machine and IT sector. A second objective is to contribute to the small, yet growing literature on the topic of satisfaction in business-tobusiness settings. In order to accomplish this, one company in the copying machine and [...]
The Inward-Outward Connection of Internationalisation: A Case Study of a Turkish Firm
In this thesis we wanted to investigate whether there is a connection between the inward and outward internationalisation of a firm. To do this we have conducted a case study on the Turkish telecom company Turkcell. To examine if Turkcell’s inward internationalisation has affected its outward internationalisation we have studied the relationship between Turkcell and [...]