The fashion industry has evolved noticeably over the past few decades. Fashion products that used to be luxury items are now considered as basic commodity products and bought by almost all segments of the society. Factors that may contribute to this growing demand for fashion products is the continuous low prices that may be brought [...]
An eco-label’s influence on brand and consumer behaviour
There is a need for continuous development of the companies if they want to stay competitive in a constantly changing world. One way for companies in the industry of daily consumer goods to differentiate themselves is to only use organic raw material in their products. If they do so they can get certified and will [...]