Luxury is a particular sector that is difficult to define. However it can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market.
Marketing of Nicotine Replacement Therapy Products in a Deregulated Swedish Pharmacy Market
The thesis will provide a description of the previous Swedish NRT marketing mix, a description of the present plans of Swedish NRT marketers for the marketing mix of their products, and the present marketing mix of the previously deregulated pharmacy markets in Finland and Norway. This dissertation uses a descriptive method.
Divestiture announcements in Australia : causes and consequences
This study examines 663 divestiture announcements in Australia from 1987 to 1997. Such Australian data allow independent tests of numerous hypotheses documented in comparable studies on U.S. data. Valuation effects in response to such announcements are consistently, however weakly, positive for both the divesting parents and the acquiring firms.
Creating an Information Exchange Network
Marketing intelligence is a modern day concept within MNCs. Its meaning and magnitude isn’t entirely clear, making it complex to utilize. In investigation, it is clear that marketing intelligence as an entity is not profoundly reviewed. Intelligence is present in various aspects where researchers’ aren’t clearly differentiating between the differences. This thesis begins with bringing marketing intelligence in its entity considering information exchange.
Consumer trust, perceived value and behavioral intention in online auctions
This project investigates the relationships between consumer trust, perceived value and behavioral intention in online auctions. The author intends to integrate the socio-psychology, marketing and economic theories for understanding how consumers conceptualize trust and how it affects their perception and intended behavior. Online auctions is chosen for study because the context of consumer-to consumer (C2C)… [...]
The entrepreneur in the cluster
Entrepreneurship has become an important issue in the modern society where the business landscape consists of many small and medium sized firms. These firms have all been started by an entrepreneur who has identified and business idea and developed that idea into a new venture. We therefore see the idea identification and idea development process [...]
Are you lean or just mean – Application of Lean Principles in F2F Service Operations
The purpose of the thesis was to analyze whether specific organizational changes could be interpreted as an application of lean principles. Furthermore the aim was to study what the potential effects of such changes could be in terms of productivity. The study concludes that the organizational changes that have taken place in the dental practices [...]
Relevance of Internal Branding: A Second Thought
The purpose of this study is to introduce the concept of internal branding, define it and discuss its relevance. The objective is (1) to put together the reasons why internal branding is indispensable and explain them systematically, (2) to introduce a critical perspective regarding the implementation process that internal branding entails, and (3) to check [...]
Dilemma: A Game Theoretic Approach to Addiction
Alcoholics Anonymous encourages its members, people who have difficulties to control their alcohol consumption, to refrain from drinking on the basis of one day at the time. Meanwhile, we know that one more or one less drink will not determine whether a person becomes addicted. What are the incentives facing this person… Contents 1. Introduction [...]
Fourth-Party Logistics: A study on modern logistics
The business environment has changed tremendously in the last two decades. Corporations have been forced to realign their global strategies and in order to cut costs, they started to transfer activities which were previously performed in-house to the market (e.g. IT, manufacturing or logistics) focusing instead on their core competencies… Contents 1 INTRODUCTION 1.1 PROBLEM [...]