Electronic commerce is in a situation of progress and the volume of organizations participating in electronic commerce has risen rapidly during the late 1990s. Consequently, electronic commerce has grown to become a necessary component of industrial daily life. As agencies have battled to implement digital trade there have been achievements and disappointments. Hence there exists a need to boost our perception of how electronic commerce can and should be deployed. In this thesis electronic trade is investigated and mentioned in the case of what agencies need to find out and how they are able to acquire that knowledge in order to are involved in electronic digital trade to remain seated or become very competitive. The target is on the strategy of acquiring new capabilities for electronic trade. Abilities are perceived as high-performance workout routines that can reside within and between firms and confer a firm with a non permanent competitive advantage. These features can be obtained by utilisation of four groups of means: in-house innovation, cloning, collaboration and firm buying. Four hypothesises for understanding and conveying ability acquisition are formulated with regard to how the means can be utilized….
Contents: Acquisition of electronic commerce capability: the cases of Compaq and Dell in Sweden
1. Introduction
Empirical Preview
Problem Area
Purpose
The Concept of Capability Acquisition
Focus and Delimitation
Structure
2. Methodological Considerations
Choice of Research Object
Choice of Research Method
Finding the Research Questions
Case Study Design
Information Sources
Presentation of the Cases
Understanding and Explanation
Dependent and Independent Variables
The Role of Managers
The Quality of the Results
3. The State of Electronic Commerce
The New Economy
The Electronic Commerce Concept
Categorising Instances of Electronic Commerce
Open or Closed Electronic Commerce
The Dynamic Properties of Electronic Commerce
Business-to-Consumer Research on Electronic Commerce
Business-to-Business Research on Electronic Commerce
The Present State of Research on Electronic Commerce
4. Development of a Research Vocabulary
From a Theory of the Firm to a Theory ofBusiness
Busil1ess Models
Firm Capabilities
Means of Capability Acquisition
Patterns of Capability Acquisition
Main Concepts and Proposed Relationships
5. Firm Strategy and Network Learning
The Adaptive Perspective on Strategy
Capability Acquisition as an Adaptive Process
The Adaptive Perspective and Bounded Knowledge
Adaptation and Learning
Individual Learning and Individual Knowledge
Individual Knowledge and Organisational Learning
Organisational Learning and Capability Acquisition
From Organisational Learning to Learning in Networks
Network Learning and the Role ofCustomers
6. Creating a Platform for Further Research
Explaining Performance Differences
Performance Differences in the Dynamic Capability Approach
Opportunism and Knowledge
The Channel Metaphor
Innovation in Distribution Systems
From Channels to Networks
Strategy Making in the Markets-as-Networks Approach
Distribution Systems and the Markets-as-Networks Approach
Integrating the Dynamic Capability Approach with the Markets-as-Networks Approach
Concluding Remarks
7. Electronic Commerce Capability
Addressability
Interactivity
Customisation
Personalisation
Postponement
Alternative Electronic Commerce Capabilities
Operationalisation ofStatic Capabilities
Problems with Identifying Static Capabilities
8. Means of Capability Acquisition
Introduction to the Framework
Sources of Inspirations for the Conceptual Framework
Dynamic Capabilities and Means ofCapability Acquisition
Capability Acquisition by In-house Innovation
Incremental and Radical Innovation
Product or Process Innovation
Limits to Capability Acquisition by In-house Innovation
Capability Acquisition by Cloning
Capability Acquisition by Replication
Capability Acquisition by Imitation
Capability Acquisition by Emulation
Limits to Capability Acquisition by Cloning
Capability Acquisition by Collaboration
Capability Acquisition in Business-to-Business Settings
Capability Acquisition in Business-to-Customers Settings
Limits to Capability Acquisition by Collaboration
Capability Acquisition by Firm Purchasing
First-Mover Advantages or Disadvantages
Path-dependencies
Network Position
Limits to Acquisition by Firm Purchasing
The Nature of the Four Means ofCapability Acquisition ,
9. Patterns of Capability Acquisition
The Supply Pattern Hypothesis
The Resource Portfolio Pattern Hypothesis
The Trajectory Pattern Hypothesis
The Performance Pattern Hypothesis
Alternative Capability Acquisition Patterns
SU1TI11lary of the Four Hypothesises
10. The Cases of Compaq and Dell in Sweden
Introduction to the Cases
The Structure of the Cases
Industry Terrninology
Actor Ternrinology
Compaq Sweden
The Reseller Model 1982-89
The Indirect Sales Model 1990-93
The Distributor Model 1994-96
The Optimised Distribution Model 1997-98
The Customer Choice Model 1999- 198
Dell Sweden
The Direct Sales Model 1983-1990
The Relationship Model 1991-1994
The Hybrid Model 1995-96
The Customer Segnlent Model 1997-98
Customer Contact Mix Model 1998-
11. Analysis of the Cases
Identification ofAcquired Capabilities ~
Delimitation ofAcquired Capabilities
Capability Acquisition Distributed over Time
Capability Acquisition for Electronic Commerce
The Capability Acquisition Process
The Utilisation ofMeans
Concluding Remarks
12. Understanding Capability Acquisition
The Supply Pattern Hypothesis
Compaq Sweden and Dell Sweden
Compaq EMEA and Dell EMEA
Compaq USA and Dell USA
The Supply Pattern Hypothesis and Electronic Commerce
Insights and Implications
The Resource Portfolio Pattern Hypothesis
Compaq Sweden and Dell Sweden
Compaq EMEA and Dell EMEA
Compaq USA and Dell USA
The Resource Portfolio Pattern Hypothesis and Electronic Commerce
Insights and Implications
The Trajectory Pattern Hypothesis
Compaq Sweden and Dell Sweden
Compaq EMEA and Dell EMEA
Compaq USA and Dell DSA
The Trajectory Pattern Hypothesis and Electronic Commerce
Insights and Implications
The Performance Pattern Hypothesis
Compaq Sweden and Dell Sweden
Compaq EMEA and Dell EMEA
Compaq USA and Dell DSA
The Performance Pattern Hypothesis and Electronic Commerce
Insights and Implications
Summary of Findings Generated by the Four Hypothesise
Cloning and Collaboration Revisited
From Patterns to Processes
13. Explaining Capability Acquisition Processes
Capability Acquisition Sub Processes
Capability Acquisition within Firms
Capability Acquisition from and between Customers
Capability Acquisition from and between Competitors
Capability Acquisition from and between Channel Members and Partners
Capability Acquisition from and between Suppliers
Interdependence between Capability Acquisition Processes
14. Conclusions…
Electronic Commerce Capability: Cases of Compaq and Dell Downloads
Source: Stockholm School of Economics
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