The Internet is an important new channel for commerce in a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly how the use of the Internet and in particular the World Wide Web will affect established industries. The tourism industry, unlike [...]
The impact of the Internet on the distribution value chain: the case of the Iranian tourism industry
Influencing Consumers’ Preferences: The Effects of Mental Construal and Mode of Information Processing
This dissertation comprises a series of three essays that investigate the influence of consumers’ mental construal and information processing on product evaluations. In the first essay, we examine shifts in consumers’ preferences for products before and after a direct product use experience. This essay investigates how consumers balance their desire for product capability and product [...]
Human characteristics in a brand
When someone meets you for the first time, you are being evaluated by you looks and judged within seconds. After a few minutes of conversation, an even stronger impression has been made, whether you like it or not. A good first impression, like having a strong hand shake or presenting yourself in a good way, [...]
Marketing Strategies of ICICI Bank
The objective of this project is comprehensive and comparative study of the marketing strategies of ICICI Bank. Its objective of extracting Incremental business through existing client, it’s a policy of ICICI Bank Ltd. to time and again review back the existing clients database, for generating business as well as to take a feedback towards its [...]
Feasibility study of application and implementation of customer relationship management (CRM) in hotel industry
The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word CRM is very important for several companies and received an increasing amount of interest among scholars and practitioner especially [...]
Customer Loyalty in an Internet Banking Context
The importance of Internet in banking increases as more people use Internet as their main channel in contacts with their bank. This poses both possibilities and threats to the bank and having loyal customers become more important. To enhance our understanding of customer loyalty in an Internet banking context we have made interviews and constructed [...]
Processes and Activities to Reduce New Product Failure
New product development is an imperative for a company’s survival. Depending on the definition of failure 80-95 % of all new products fail. Extensive research has been carried out in purpose of reducing new product failure rates, but in general the failure rates have not decreased.This thesis is focusing on the new product development process, [...]
The use of marketing research during NPD process
The use of marketing research is going to be increased by many companies. Marketing research is used for different decision-makings and requirements of organizations. Furthermore, One of the most important missions in each firm is to identify a new product and to be able to manage the process of new product development and launch it [...]