The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium of marketing, enhancing the marketing mix and endowing the marketing mix with new features; we also find that customer value is a comparison of benefit and cost, having both psychic value and utility value and covering the whole customer activity.
Marketing Project
Marketing is the process to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. Marketing is used to identify the customer, satisfy the customer, and keep the customer. This section is dedicated to marketing project ideas, Mba marketing projects for students, final year marketing project report sample, Mba marketing project topics, Mba marketing projects, Mba marketing project list, marketing projects download.
Entrepreneurial activity under market regulations: A qualitative study about entrepreneurship in the Swedish brewery industry
Sweden has a long tradition of strict alcohol policies and market regulations have been used in order to keep down the consumption among the population. The state has controlled the market through monopolies and high alcohol taxes. When Sweden entered the European Union four of the five monopolies were abandoned. At the same time entrepreneurial micro-breweries started to enter the market.
Marketing of Nicotine Replacement Therapy Products in a Deregulated Swedish Pharmacy Market
The thesis will provide a description of the previous Swedish NRT marketing mix, a description of the present plans of Swedish NRT marketers for the marketing mix of their products, and the present marketing mix of the previously deregulated pharmacy markets in Finland and Norway. This dissertation uses a descriptive method.
Creating an Information Exchange Network
Marketing intelligence is a modern day concept within MNCs. Its meaning and magnitude isn’t entirely clear, making it complex to utilize. In investigation, it is clear that marketing intelligence as an entity is not profoundly reviewed. Intelligence is present in various aspects where researchers’ aren’t clearly differentiating between the differences. This thesis begins with bringing marketing intelligence in its entity considering information exchange.
Consumer trust, perceived value and behavioral intention in online auctions
This project investigates the relationships between consumer trust, perceived value and behavioral intention in online auctions. The author intends to integrate the socio-psychology, marketing and economic theories for understanding how consumers conceptualize trust and how it affects their perception and intended behavior. Online auctions is chosen for study because the context of consumer-to consumer (C2C)… [...]
Relevance of Internal Branding: A Second Thought
The purpose of this study is to introduce the concept of internal branding, define it and discuss its relevance. The objective is (1) to put together the reasons why internal branding is indispensable and explain them systematically, (2) to introduce a critical perspective regarding the implementation process that internal branding entails, and (3) to check [...]
The role of leadership in knowledge transfer
The purpose of this study is to introduce the concept of internal branding, define it and discuss its relevance. The objective is (1) to put together the reasons why internal branding is indispensable and explain them systematically, (2) to introduce a critical perspective regarding the implementation process that internal branding entails, and (3) to check [...]
Market Orientation as a Branding Strategy
The fashion industry has evolved noticeably over the past few decades. Fashion products that used to be luxury items are now considered as basic commodity products and bought by almost all segments of the society. Factors that may contribute to this growing demand for fashion products is the continuous low prices that may be brought [...]
How To Create Satisfaction: Customer satisfaction in Business-to-Business relationships
This thesis aims to increase the understanding for how customer satisfaction is created in business-to-business relationships in the copying machine and IT sector. A second objective is to contribute to the small, yet growing literature on the topic of satisfaction in business-tobusiness settings. In order to accomplish this, one company in the copying machine and [...]
Internet Banking in Greece: Development, Evaluation and Perspectives
Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. The objectives of this thesis are mainly to examine the role, which Internet banking can play as a new distribution channel of banking services for [...]