The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium of marketing, enhancing the marketing mix and endowing the marketing mix with new features; we also find that customer value is a comparison of benefit and cost, having both psychic value and utility value and covering the whole customer activity.
Management Projects
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. This section is dedicated to management projects, management mba project ideas for students, final year management mba project reports, mba project sample, management project topics, mba management project list and project titles
Core competence matters Preparing for a new agenda
The core competence concept describes how large companies can prosper and achieve competitive advantage. It is a well-known concept in the strategy domain, frequently practiced in organizations and cited in the literature. Despite this, recent research indicates that in-depth understanding of the concept is scarce.
CSR, is it for real? Are there any profits in it?
This is a study about why immense amount of resources have been spent on the realm of Corporate Social Responsibility (CSR) by large multinational Swedish firms. A lot of attention has been given to the notion that CSR is vital for a firms survival. Stakeholders of all kinds must be taken into account and treated appropriately or there will be severe backlash against the offending firm. Five main dimensions are looked at to see what are at play here so as to understand the motivations of all the CSR related endeavours of most of the firms in the field.
Supplier Quality Management (SQM): Self-Assessment System
Supplier’s related quality costs for a purchasing company represent a significant portion of the selling price. Through proper control of supply quality, the reduction in supplier quality costs can be directly transformed into profits and the quality of products and services can be improved.
Extreme Business-Models in the Clothing Industry – A Case Study of H&M and ZARA
In the clothing industry firms compete successfully by applying different business-models. H&M and ZARA are two extremes in the clothing industry. H&M’s business-model mainly focuses on outsourcing and ZARA’s business-model mainly focuses on in-house production. The problem is that the existing theories alone cannot explain why two firms competing in the same environment under the same conditions choose different business-models
Managing mission-critical IT in the financial industry
In recent years, IT has come to play an important role in companies. So successful execution of business processes often depends on mission-critical IT-solutions. Managing such IT is challenging. Companies have to keep up with rapid developments, but also consider long-term consequences while doing so. How do they survive in the long run without surrendering in the short run? What should be done in-house? What should be bought from external providers? How should they allocate scarce IT resources?
Acquisition of electronic commerce capability: the cases of Compaq and Dell in Sweden
Electronic trade is in a state of growth and the number of firms engaging in electronic commerce has increased rapidly during the late 1990s. As a result, electronic commerce has become an essential part of commercial life. As firms have struggled to implement electronic commerce there have been successes and failures. Hence there is a need to improve our understanding of how electronic commerce can and should be deployed.
Business Networks: Self-Creating Relationships of Entrepreneurs
Relationships of entrepreneur vary automatically over time; however, entrepreneurs themselves are the ones who create relationships. This process requires self-motivated action in order to gain good relationships and trusts. In this research, the particular ways that entrepreneurs use to create relationships with customers, suppliers and financial institutions follow each step of interest, commitment, adaptation and trust.
Entrepreneurial activity under market regulations: A qualitative study about entrepreneurship in the Swedish brewery industry
Sweden has a long tradition of strict alcohol policies and market regulations have been used in order to keep down the consumption among the population. The state has controlled the market through monopolies and high alcohol taxes. When Sweden entered the European Union four of the five monopolies were abandoned. At the same time entrepreneurial micro-breweries started to enter the market.
Corporate Governance
Concepts like corporate governance have been developed, due to the needs of the owners to supervise the management and influence the directions of the acquired companies. We will look upon corporate governance as a way for that investors/owners to exercise influence over, and supervise the acquired company